.:events:.

.:events at swrfa 2009

2009 Schedule of Events and Seminars

***Note all events are subject to change***

Thursday, September 24, 2009

2 – 6 PM Registration Opens – Lobby

6:30 – 10PM Open Mic by the Pool, Hosted by Butch Morgan

10:45–12:45AM Jams, visits, set up your showcase rooms

After that…… something completely different - SLEEP, so you can make it

to the Seminars

Friday, September 25, 2009

9 AM – 11 PM Registration – Lobby

If you have materials to put out on the Information tables in the Registration area now is the time to do it

10 – 11:30 AM Concurrent Morning Seminars

Promotion, Promotion, Promotion

Boy are you gonna get the skinny on how to do effective promotion that gets noticed because it is outside the box, personal and very well presented! I chose these panelists because as a Festival Producer I find these particular methods inspiring and effective. I did notice. They are going to tell you about what they do, how they do it and why and that it isn’t always easy, but it really takes you a long way in your career and helps you to stand out from the crowd.

Pecan Room

Hilary Adamson of the Flyin’ A’s

KC Clifford Songwriter, Performer, SWRFA Board Member

Marketing, Marketing, Marketing

Whether it’s face to face selling CD’s at a gig, welcoming patrons at the door of a venue or being the voice in people’s homes and cars that helps to determine their listening habits, this diverse group of industry professionals define what makes it work and address what it takes to keep it going.

Sycamore Room

The Venerable Tom Pittman from the Austin Lounge Lizards

David Card from Poor David’s Pub in Dallas

Rich Warren from WFMT Radio in Chicago

11:45 - 12:45 PM Lunch – Hill Country Ballroom A (Cypress, Cherry, Cedar)

12:45 – 1:15PM Free Time

Nap, work on your song assignments, visit the information tables by Registration……..

1:30-3:00 PM

Showcases for 1^st Timers

Handshake Management Room # 909 – Hosted by Charlie Stewart

Barker House Concert Room #804 - Hosted by Paul Barker

All registered artists who are at SWRFA for the 1^st time.

See In–Room schedule

Record Labels and Marketing in the Digital Age Part 1

This was such a draw last year and so many folks expressed their desire to have it broken down for levels of expertise, that’s what we did! Part 2 is on Saturday

Pecan Room

Wyatt Easterling (CEO) of High Horse Records (HHR). HHR draws together independent artists who are accomplished at bringing art and music together. Through advances in technology, pod casts, video interviews, and snapshots of concerts, HHR opens a new gate, a virtual meeting and market place, bringing the artist directly to you. HHR offers Music Fans a quick and easy way to download music, interviews, information, and news about the label's Americana, folk and country roots artists.

Along with Cash Edwards their publicist and a chief financial officer and staff, HHR is venturing into new territory wonderful music and a good business plan. This panel will help artists, managers and media put together some of the new ways into la cohesive audio/visual force. www.HighHorseRecords.com

Jeffrey Tveraas on the ins and outs of pod casting (the Austin Connection has 70 acts online at this point). He is also willing to talk to you about home & small studio recording, the need for mastering your CD and probably many other aspects of our lives in the music business.

3:15 – 5:15PM Sponsored Showcases (In-Rooms 7th 8th, 9th floors)

Presented by Attendees

5:30 - 6 PM Welcoming Party – Elm Room

6 - 7:15 PM Dinner – Hill Country Ballroom A (Cypress, Cherry, Cedar)

7:30 – 10 PM Official Showcase Concert – Hill Country Ballroom A

10:30 PM Sponsored Showcases (In-Rooms 7th, 8th, 9th floors)

Presented by Attendees

Saturday, September 26, 2009

9:00 AM Registration Table Open

If you have materials to put out on the Information tables in the Registration area now is the time to do it

10:00 – 11:30 AM Concurrent Morning Seminars

"Fit as a Fiddle” Health & Wellness for Musicians a Panel Discussion

Darcie Deaville, Singer-Songwriter (Fiddle Wonderaire with the Lounge Lizards). The prevention of RMS - Repetitive Motion Syndrome.
Claudia Voyles, LAc, Acupuncture, Herbal Medicine, Qi Gong. (Harmony Vocals and Bass Player) Oriental Medicine.
Brenda Freed, Singer-Songwriter and Voice Training. Brenda will focus on education of breathing and posture for healthy singing and overall voice care.
Ken Gaines, Singer-Songwriter. Ken will present his Health Eating for Touring Musicians with a 2 Cooler Method Approach.
Dr. Jonci Jensen, ND:Natural Healing
Deborah Ramaker, Licensed Massage Therapist (Please Note: That Deborah can only be there for the afternoon service providing segment).

Sycamore Room

12-1:45 after Lunch (Hands On Service Time and one on ones)

Elm Room

Focus on Venues and SWRFA One Day Events

A time for Venues, including Festivals, House Concerts and Coffeehouses, to visit, discuss, ask questions and share ideas. Will continue the “Brainstorming for SWRFA One Day Events” that we started last year with a report on the one day event in Oklahoma City OK with KC Clifford and others that were in attendance. A continued discussion of events planned for North Texas, West Texas, and Colorado

This is for all Conference attendees, artists, venues, everybody, who are interested in helping to organize some more one day events in these areas.

Sycamore Room

11:45 - 12:45 PM Lunch – Hill Country Ballroom A (Cypress, Cherry, Cedar)

12:45 – 1:15PM Free Time

Nap, work on your song assignments, visit the information tables by Registration……..

1:30 – 3 PM Concurrent Afternoon Seminars

Record Labels and Marketing in the Digital Age Part 2

(For those continuing from Part 1 and those who felt they were already ready for Part 2)

Jeffrey Tveraas on the ins and outs of pod casting (the Austin Connection has 70 acts online at this point).

He is also willing to talk to you about home & small studio recording, the need for mastering your CD and probably many other aspects of our lives in the music business.

Pecan Room

Songsmiths Workshop

Hammering out songs start to finish. These three award winning writers will take you thru the process step by step.

P.S. A good place to bring the song assignment if you are stuck.

Sycamore Room

Tim Henderson - on frame and form

Brian Kalinec - inspiration and ideas

Bill Ward - orchestration and production

3:30 - 5:30 PM Pool Party and Open Mic, Hosted by Butch Morgan

(names will be drawn from all registered performing artists)

6 – 7:15 PM Dinner – Hill Country Ballroom A (Cypress, Cherry, Cedar)

7:30 – 10 PM Official Showcase Concert – Hill Country Ballroom B

10:30 PM Sponsored Showcases (In-Rooms 7, 8 9th floors)

Presented by Attendees

Sunday, October 5, 2008

11:00 AM Brunch – Elm

11:30 AM Song Assignment Performances

All registered artists will be given a song topic to write and perform Sunday morning. This is a fun, voted favorite event at SWRFA!

ABOUT THE SHOWCASES AND EVENTS :.

showcase options

What folk conference would be complete without showcases? SWRFA 2009 gives you a variety of opportunities to show the world what you got.

official showcases

The official showcases are presented each night in the main ballroom and you must register to apply for these much sought-after slots. There is a very limited number of these slots available and the competition is stiff but your best exposure to those who count is securing an official showcase slot. If you are selected as an official showcase artist, you will need to return to the shopping cart to pay the fee that helps to offset the costs of the showcase. Click here to download your official showcase application.

guerilla in-room showcases

These after hours showcases are the heart and soul of the conference. Indie labels, publishers and different regional groups host these showcases that go into the wee hours and give writers not just an opportunity to perform their material but a great chance to network with other players and see what they are up to.

If you would like to host an in-room showcase, just let us know when you register. Cost for hosting an in-room showcase is $25.

afternoon pool party

Claude "Butch" Morgan returns again to host one of the most popular showcases/open mics of the conference. Join us poolside as Butch rolls out brief performances from those who signed up in time. Slots are on a first come-first serve basis and you signup for your slot at the registration desk.

annual song assignment

One of the most popular (and entertaining) projects of the conference is to pickup your song assignment at check in and then at brunch on Sunday, perform your newly penned masterpiece for the other attendees. Many of the song submissions are hilarious and participants have been known to have to catch their breath after a round of side-splitting laughter. Pick up your song assignment, and leave one for anther participant when you check in.

There is more than one way to skin cats and get showcases. The savvy participant will work it hard to get as much showcase and open mic time as possible.